The name "St. Joes Coffee" was born from "La Festa di San Giuseppe" or the "Feast of Saint Joseph" where it's customary to celebrate this Patron Saint of Workers, on March 19th, by eating pastry called zeppole.

Zeppola is the italian name for a two inch, deep fried dough covered with powdered sugar, which is more popularly known as a beignet in the U.S. or the "bennie" (ben-ee) at St. Joe's.